5. Excluded
Those of us that do not have access to the Internet are simple excluded. But with the era of smartphones people that do not have computers can easily connect to the Internet using smartphones.
6. Video on command
In spite of having larger selection of media than ever before, we are rarely deciding alone what we really want to watch. In fact 38% of consumers watch videos recommended by friends a few times a week. Our friends also has impact on our list of articles and blogs to read, and we are often listening music that they are listening too.
